FreshCare has once again solidified its position as the number one aromatherapy brand of choice in Indonesia by winning the WOW Brand Award 2025 in the Aromatherapy Medicated Oil category. This award, presented by MarkPlus, Inc., is a recognition of the brand's strength in building strong connections with consumers while continuously innovating to meet the demands of the times.

The award is based on the WOW Brand Index, which evaluates brand strength through three main aspects: Want, Own, and Why. FreshCare has proven its ability to meet all three aspects effectively and consistently remains the top choice among Indonesian consumers.

Nonstop Innovation from FreshCare
One of the keys to FreshCare’s success is its commitment to innovation. Not only does it offer aromatherapy oil in a modern and practical format, FreshCare also continuously introduces new products tailored to today’s consumer needs and lifestyles.

Among these is FreshCare Smash, a 4-in-1 aromatherapy oil that combines the functions of a double inhaler, roll-on, scraping tool, and massage oil in a single product. It is further enhanced with the FreshCare Smash Matcha variant, featuring a refreshing matcha scent and glow-in-the-dark packaging—perfect for practical, modern youth.

Additionally, FreshCare has introduced FreshCare Hot Jumbo, a variant with 2x more content, offering better value. This innovation reflects FreshCare’s attention to comfort and efficiency for its users.

With a spirit of innovation and a strong commitment to quality, FreshCare will continue to evolve and innovate in line with the times. FreshCare is here to meet the needs of its users and remain the number one choice in the hearts of the Indonesian people.

FreshCare Aromatherapy Medicated Oil, Its Warmth Always Makes You Fresh!