Indonesia WOW Brand 2023 is an award event in The 8th WOW Brand Festive Day 2023 which was held offline by Markplus, Inc., at The Westin, Jakarta. The 8th WOW Brand Festive Day 2023 is a forum for the public to implement the marketing concept of WOW Marketing, commonly known as 5A, namely. Aware, Appeal, Ask, Act, and Advocate. The winner of the Indonesian WOW Brand 2023 competition was determined based on a survey using the MarkPlus WOW Marketing concept. The survey, which was conducted on more than 30,000 respondents, measured the brand advocacy ratio (BAR) of all brands in Indonesia. For information, BAR is the ratio between the level of advocacy and the level of awareness. MarkPlus, Inc., believes that BAR is a key success factor in brand management. FreshCare would like to thank loyal consumers for their support and trust. This award is also inseparable from FreshCare's collaboration and commitment to provide the best aromatherapy wind oil for all Indonesian people.